Advertising on the Web - Academic Research

This Website was created and maintained by Barker,Groenne and Benzon. The purpose of the site was to generate and shareknowledge about advertising on the Web. Stefan Benzon has now finished writting his final thesis. Unfortunately the thesis is only available in Danish. It is therefore only available in the form of a short executive summary.

The research done by Barker & Groenne was finished in 1996. Itresulted in Barker & Groenne's final thesis Advertising on the World Wide Web. Thisthesis marked the end of their masters studies and resulted in theirmasters degrees. IT is nowavailable for free downloading. Check out what they have to say about Advertising on the World Wide Web.

The research done by Margrethe Dal Thomsen is also available for free downloading. See what she has to say about Advertising on the Internet.

THE SITECONTAINS:

A description of the Barker & Groenne research. This link contains the introduction, the problem formulation and the conclusion of the final report "Advertising on the World Wide Web". The thesis has now been made available for free downloading.
A description of the Benzon research. This link contains a shor executive summary of the Benzon research.
A description of the Thomsen research. This link contains the preface, acknowledgements, the table of contents, the executive summary, the conclusion & recommendations of the report "Advertising on the Internet". It also gives the possibility of downloading the complete repport for free!
A long list of links related to advertising on the Web. The long list is quite comprehensive.
A short list of links. The short list contains the links from the long list that we have found most useful.
Christian Barker's Curriculum Vitae
Peter Groenne's Curriculum Vitae
Stefan Benzon's Curriculum Vitae
Peter Groenne IT & Kommunikation Peter Groenne IT & Kommunikation.The homepage of Peter Groenne IT & Kommunikation, only available in danish.

The banner below is part of a link exchange with MediaFinder. Our page has not become a commercial page. Our goal is not to make money from this site, it is to generate and share knowledge about advertising on the Web.

We encourage you to forward anycomments or suggestions - StefanBenzon or PeterGroenne

Last update November 1998