Advertising on the Web - Academic Research


Peter Groenne
Lilel Strandvej 25.
DK-2900 Hellerup.
Tel. (+45) 39 40 23 86
GSM (+45) 40 59 23 86
E-mail : [email protected]

Date of birth: Marts 17th, 1969
Nationality: Danish


Master´s Degree, International Marketing and Management Copenhagen Business School. (1993-1996). Master' s Thesis about advertising on the World Wide Web

Bachelor's Degree, International Business and Modern Languages Copenhagen Business School (1990 -1993).

High School degree majoring in Mathematics, Physics and Psychology. Slagelse High School (1985 -1987).

Vocational Courses Electronics introductory year Slagelse Vocational Courses (1984 -1985).


DWARF, CEO and partner in the new media agency DWARF (2000 - )

Ammirati Puris Lintas As Interactive director I am responsible for Interactive communication at the advertising agency Ammirati Puris Lintas Copenhagen. The agencie is one of the larger integrated agencies with offices all over the world. In the Interactive department we mainly work on Internet solutions for large customers (1996 - 2000)

Peter Groenne IT & Kommunikation as an Independent communication consultant I worked on many projects for different clients e.g. as marketing coordinator for. SamKurser, a medium size education center. Beside that I did consulting and teaching especially in the areas of Internetmarketing, Desktop Publishing and implementation of IT based communication solutions. (1994 - 1996)

E. M. Warburg, Pincus & Co. 4 months of project work for leading venture capital firm Warburg, Pincus & Co. concerning analysis, evaluation and recommendations for the implementation of a $ 150 million investment in Spain. The project involved one month of field research in Barcelona and Madrid. (Spring 1993)

Apple Computer Center CompuTeam/Multi-Inform teaching, sales, and marketing. (1992-1994)

Danish Concert Promotion working as a roadie at international concerts in the Copenhagen area (1988 -1992)


  • Complete fluency in Danish
  • Fluency in English
  • Spanish at negotiation level
  • Limited knowledge of German


Sailing: As an active yachtsman I have spent a good part of my leisure time competing in regattas as well as cruising, both in my own boat and as crew on bigger yachts.

Others: Skiing and kite flying.

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